Brands laid bare : using market research for evidence-based brand management / Kevin Ford.
2005
HD69.B7 F67 2005 (Mapit)
Available at General Collection
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Details
Title
Brands laid bare : using market research for evidence-based brand management / Kevin Ford.
Author
ISBN
0470012838
Published
Chichester, West Sussex : Wiley, [2005]
Copyright
©2005
Language
English
Description
viii, 158 pages : illustrations ; 24 cm
Call Number
HD69.B7 F67 2005
Note
Includes index.
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