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The default choice
The five drivers
Case study: Deluxe
Back to the six new basics
Case study: W Hotels
Create community
Case study: Gitomer
Obvious but often overlooked
Right place, right time
Case study: The Pancake Pantry
Big picture outcome
Twenty-eight indispensable lessons
Case study: Pinnacle Financial Partners
Repeatable process
Stop apologizing, start doing your job
Case study: Law Talk
The customer decides.

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