@article{28823,
      author = {Turner, Howard M.},
      url = {http://library.usi.edu/record/28823},
      title = {The people motivators; consumer and sales incentives in  modern marketing.},
      publisher = {McGraw-Hill},
      recid = {28823},
      pages = {ix, 269 p.},
      address = {New York,},
      year = {1973},
}