TY - BOOK T1 - The people motivators;consumer and sales incentives in modern marketing. DA - [1973] CY - New York, AU - Turner, Howard M. CN - HF5438 CN - HF5438 PB - McGraw-Hill PP - New York, PY - [1973] ID - 28823 KW - Sales promotion. KW - Marketing. KW - Motivation (Psychology) SN - 0070655308 TI - The people motivators;consumer and sales incentives in modern marketing. ER -