The fall of advertising and the rise of PR / Al Ries and Laura Ries.
2004
HF5823 .R642 2004 (Mapit)
Available at General Collection
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Details
Title
The fall of advertising and the rise of PR / Al Ries and Laura Ries.
Author
Edition
First HarperBusiness paperback edition.
ISBN
0060081996 (pbk.)
Published
New York : HarperBusiness, 2004.
Copyright
©2002
Language
English
Description
xxi, 295 pages : illustrations ; 21 cm
Call Number
HF5823 .R642 2004
Dewey Decimal Classification
659
Note
Reprint. Originally published: c2002.
Includes index.
Includes index.
Added Author
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