Finding fertile ground : identifying extraordinary opportunities for new ventures / Scott A. Shane.
Shane, Scott, 1964-
2005
HD62.5 .S528 2005 (Mapit)
Available at General Collection

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Title
Finding fertile ground : identifying extraordinary opportunities for new ventures / Scott A. Shane.
Author
Shane, Scott, 1964-
ISBN
0131423983
Publication Details
Upper Saddle River, N.J. : Wharton School Pub., c2005.
Language
English
Description
xxix, 219 p. : ill. ; 24 cm. + 1 CD-ROM (4 1/2 in.)
Call Number
HD62.5 .S528 2005
Note
Accompanying audio CD includes a 20-minute summary of the contents of the book and an interview with the author.
Bibliography, etc. Note
Includes bibliographical references (p. 205-212) and index.
Access Note
Access (to electronic version) restricted to authorized users.
Linked Resources
Table of contents
Record Appears in
On-Campus Resources > Books
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Selecting the right industry
Identifying valuable opportunities
Managing technological evolution
Identifying and satisfying real market needs
Understanding customer adoption
Exploiting established company weaknesses
Managing intellectual property
Appropriating the returns to innovation
Choosing the right organizational form
Managing risk and uncertainty.

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