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000289258 001__ 289258
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000289258 008__ 040616s2004\\\\ohua\\\\\b\\\s001\0\eng\\
000289258 010__ $$a  2004013886
000289258 020__ $$a0814209769 (alk. paper)
000289258 035__ $$a(OCoLC)ocm55679144
000289258 035__ $$a289258
000289258 040__ $$aDLC$$cDLC$$dC#P
000289258 042__ $$apcc
000289258 043__ $$an-us---
000289258 049__ $$aISEA
000289258 05000 $$aHD9995.S24$$bK564 2004
000289258 08200 $$a338.7/677$$222
000289258 1001_ $$aHeinrich, Thomas,$$d1963-
000289258 24510 $$aKotex, Kleenex, Huggies :$$bKimberly-Clark and the consumer revolution in American business /$$cThomas Heinrich, Bob Batchelor.
000289258 260__ $$aColumbus :$$bOhio State University Press,$$cc2004.
000289258 300__ $$axiv, 263 p. :$$bill. ;$$c24 cm.
000289258 4901_ $$aHistorical perspectives on business enterprise
000289258 504__ $$aIncludes bibliographical references (p. 245-249) and index.
000289258 5050_ $$aOrigins and growth, 1872-1916 -- The rise of consumer nondurables -- The great depression -- In the mainstream : expansion and crisis, 1940s-1971 -- "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990 -- Product diversification and corporate strategy.
000289258 61020 $$aKimberly-Clark Corporation$$xHistory.
000289258 650_0 $$aSanitary supply industry$$zUnited States$$xHistory.
000289258 650_0 $$aConsumer behavior$$zUnited States$$vCase studies.
000289258 7001_ $$aBatchelor, Bob.
000289258 830_0 $$aHistorical perspectives on business enterprise series.
000289258 85200 $$bgen$$hHD9995.S24$$iK564$$i2004
000289258 85641 $$3Table of contents$$uhttp://www.loc.gov/catdir/toc/ecip0418/2004013886.html
000289258 909CO $$ooai:library.usi.edu:289258$$pGLOBAL_SET
000289258 980__ $$aBIB
000289258 980__ $$aBOOK
000289258 994__ $$aC0$$bISE