Acknowledgments
Introduction
Social bodies : tightening the bonds of beauty
Pretty pleases : social, psychological, and economic consequences of appearance
Technological imperialism : the emergence of cosmetic surgery
Medical entrepreneurs : market forces, regulatory changes, and growth of cosmetic surgery
Sibling rivalry : the intraprofessional turf war over cosmetic surgery
Caveat emptor : selling surgery
Managing the media message : cosmetic surgery in women's magazines
Pandora's box : commercialism in the medical profession.