@article{289657,
      author = {McGrath, Rita Gunther. and MacMillan, Ian C.,},
      url = {http://library.usi.edu/record/289657},
      title = {Marketbusters : 40 strategic moves that drive exceptional  business growth /},
      publisher = {Harvard Business School Press,},
      recid = {289657},
      pages = {viii, 264 p. ;},
      address = {Boston, Mass. :},
      year = {2005},
}