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000289657 010__ $$a  2004023600
000289657 0167_ $$a013112690$$2Uk
000289657 020__ $$a1591391237 (alk. paper)
000289657 035__ $$a(OCoLC)ocm56753370
000289657 035__ $$a289657
000289657 040__ $$aDLC$$cDLC$$dYDX$$dUKM
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000289657 049__ $$aISEA
000289657 05000 $$aHD30.28$$b.M3838 2005
000289657 08200 $$a658.4/012$$222
000289657 1001_ $$aMcGrath, Rita Gunther.
000289657 24510 $$aMarketbusters :$$b40 strategic moves that drive exceptional business growth /$$cRita Gunther McGrath, Ian C. MacMillan.
000289657 24630 $$a40 strategic moves that drive exceptional business growth
000289657 260__ $$aBoston, Mass. :$$bHarvard Business School Press,$$cc2005.
000289657 300__ $$aviii, 264 p. ;$$c25 cm.
000289657 504__ $$aIncludes bibliographical references (p. 237-244) and index.
000289657 5050_ $$aMarketbuster strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Re-define your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketbusters -- Case study : Royal Insurance Italy Marketbusters -- Appendix the 40 strategic moves.
000289657 650_0 $$aStrategic planning$$vHandbooks, manuals, etc.
000289657 650_0 $$aCustomer relations$$xManagement$$vHandbooks, manuals, etc.
000289657 7001_ $$aMacMillan, Ian C.,$$d1940-
000289657 85200 $$bgen$$hHD30.28$$i.M3838$$i2005
000289657 85641 $$3Table of contents$$uhttp://www.loc.gov/catdir/toc/ecip052/2004023600.html
000289657 909CO $$ooai:library.usi.edu:289657$$pGLOBAL_SET
000289657 980__ $$aBIB
000289657 980__ $$aBOOK
000289657 994__ $$aC0$$bISE