Ethical marketing / Patrick E. Murphy ... [et al.].
Murphy, Patrick E., 1948-
2005
HF5415 .E796 2005 (Mapit)
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Title Ethical marketing / Patrick E. Murphy ... [et al.].
ISBN 0131848143 (pbk.)
Imprint Upper Saddle River, N.J. : Pearson Prentice Hall, c2005.
Language English
Description xxi, 266 p. ; 23 cm.
Call Number HF5415 .E796 2005
Dewey Decimal Classification 174/.96588
Bibliography, etc. Note Includes bibliographical references (p. 248-257) and index.
Added Author Murphy, Patrick E., 1948-
Series Basic ethics in action
Linked Resources Table of contents
Record Appears in On-Campus Resources > Books
All Resources
Ethical reasoning and marketing decisions
Ethics in researching and segmenting markets
Product management ethics
Ethical issues in distribution channels and pricing
Ethics in advertising and on the Internet
Personal selling ethics
Implementing and auditing ethical marketing.

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