The visionary package : using packaging to build effective brands / Herbert Meyers and Richard Gerstman.
2005
HF5770 .M463 2004 (Mapit)
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Title
The visionary package : using packaging to build effective brands / Herbert Meyers and Richard Gerstman.
Author
Meyers, Herbert M.
ISBN
1403906777
Publication Details
Houndmills, Basingstoke, Hampshire ; New York, N.Y. : Palgrave Macmillan, 2005.
Language
English
Description
xiv, 242 p. : ill. ; 25 cm.
Call Number
HF5770 .M463 2004
Dewey Decimal Classification
658.8/23
Bibliography, etc. Note
Includes bibliographical references and index.
Added Author
Gerstman, Richard.
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