@article{289680,
      author = {Meyers, Herbert M. and Gerstman, Richard.},
      url = {http://library.usi.edu/record/289680},
      title = {The visionary package : using packaging to build effective  brands /},
      publisher = {Palgrave Macmillan,},
      recid = {289680},
      pages = {xiv, 242 p. :},
      address = {Houndmills, Basingstoke, Hampshire ;},
      year = {2005},
}