TY - BOOK T1 - The visionary package :using packaging to build effective brands / DA - 2005. CY - Houndmills, Basingstoke, Hampshire ; CY - New York, N.Y. : AU - Meyers, Herbert M. AU - Gerstman, Richard. CN - HF5770 CN - HF5770 PB - Palgrave Macmillan, PP - Houndmills, Basingstoke, Hampshire ; PP - New York, N.Y. : PY - 2005. ID - 289680 KW - Packaging. KW - Marketing. SN - 1403906777 TI - The visionary package :using packaging to build effective brands / LK - http://www.loc.gov/catdir/bios/hol059/2004057787.html LK - http://www.loc.gov/catdir/description/hol054/2004057787.html LK - http://www.loc.gov/catdir/toc/hol052/2004057787.html UR - http://www.loc.gov/catdir/bios/hol059/2004057787.html UR - http://www.loc.gov/catdir/description/hol054/2004057787.html UR - http://www.loc.gov/catdir/toc/hol052/2004057787.html ER -