The new science of selling and persuasion [electronic resource] : how smart companies and great salespeople sell / William T. Brooks.

The new science of selling and persuasion
Sales management
Hiring and retaining great salespeople
Selecting and empowering the right sales managers
Sales management process
Achieving total selling mastery
Sales culture
Accountability
Integrating marketing, sales, and service for superior performance
Successful product introductions
Sales management and selling truths
Organizational and salesforce audit.