@article{290002,
      author = {Morgan, Adam,},
      url = {http://library.usi.edu/record/290002},
      title = {The pirate inside building a challenger brand culture  within yourself and your organization / [electronic  resource] :},
      publisher = {John Wiley & Sons,},
      recid = {290002},
      pages = {1 online resource (xii, 336 p.) :},
      address = {Chichester, England ;},
      year = {2004},
}