TY  - GEN
AU  - Morgan, Adam,
CN  - EBSCOhost
CN  - HD69.B7
CY  - Chichester, England ;
CY  - Hoboken, NJ :
DA  - c2004.
ID  - 290002
KW  - Brand name products
KW  - Brand name products
KW  - Brand name products
KW  - Creative ability in business.
KW  - Corporate culture.
LK  - https://univsouthin.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=117396
PB  - John Wiley & Sons,
PP  - Chichester, England ;
PP  - Hoboken, NJ :
PY  - c2004.
SN  - 0470860847 (electronic bk.)
T1  - The pirate insidebuilding a challenger brand culture within yourself and your organization /
TI  - The pirate insidebuilding a challenger brand culture within yourself and your organization /
UR  - https://univsouthin.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=117396
ER  -