The pirate inside [electronic resource] : building a challenger brand culture within yourself and your organization / Adam Morgan.
2004
HD69.B7 M665 2004eb
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Details
Title
The pirate inside [electronic resource] : building a challenger brand culture within yourself and your organization / Adam Morgan.
Author
ISBN
0470860847 (electronic bk.)
Published
Chichester, England ; Hoboken, NJ : John Wiley & Sons, [2004]
Copyright
©2004
Language
English
Description
1 online resource (xii, 336 pages) : illustrations
Call Number
HD69.B7 M665 2004eb
Dewey Decimal Classification
658.8/27
Bibliography, etc. Note
Includes bibliographical references (p. [324]-329) and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
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