@article{290036,
      note = {Includes index.},
      author = {Coe, John},
      url = {http://library.usi.edu/record/290036},
      title = {The fundamentals of business-to-business sales and  marketing [electronic resource] /},
      publisher = {McGraw-Hill,},
      recid = {290036},
      pages = {1 online resource (xiii, 240 p.) :},
      address = {New York :},
      year = {2004},
}