@article{290098,
      recid = {290098},
      author = {Michman, Ronald D. and Mazze, Edward M. and Greco, Alan  James,},
      title = {Lifestyle marketing reaching the new American consumer /  [electronic resource] :},
      publisher = {Praeger,},
      address = {Westport, Conn. :},
      pages = {1 online resource (xii, 241 p.)},
      year = {2003},
      url = {http://library.usi.edu/record/290098},
}