Online consumer psychology : understanding and influencing consumer behavior in the virtual world / edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch.
2005
HF5415.32 .O55 2005
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Details
Title
Online consumer psychology : understanding and influencing consumer behavior in the virtual world / edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch.
ISBN
0805851550 (pbk. : alk. paper)
0805851542 (alk. paper)
0805851542 (alk. paper)
Published
Mahwah, N.J. : Lawrence Erlbaum Associates, 2005.
Language
English
Description
xx, 551 pages : illustrations ; 23 cm.
Call Number
HF5415.32 .O55 2005
Dewey Decimal Classification
659.14/4/019
Bibliography, etc. Note
Includes bibliographical references and index.
Series
Advertising and consumer psychology.
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