Branding unbound :: the future of advertising, sales, and the brand experience in the wireless age /: Rick Mathieson.

Name: Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson.
ISBN: 0814472877

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson.

2005

HF5548.34 .M38 2005 (Mapit)

Available at General Collection

Formats

Title

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson.

Author

ISBN

0814472877

Published

New York : AMACOM, [2005]

Copyright

Language

English

Description

ix, 244 pages : illustrations ; 24 cm

Call Number

HF5548.34 .M38 2005

Dewey Decimal Classification

658.8/72

Bibliography, etc. Note

Includes bibliographical references (p. [213]-227) and index.

Added Corporate Author

Linked Resources

Record Appears in