@article{29063,
      author = {Still, Richard R., and Cundiff, Edward W.,},
      url = {http://library.usi.edu/record/29063},
      title = {Essentials of marketing},
      publisher = {Prentice-Hall},
      recid = {29063},
      pages = {v, 186 p.},
      address = {Englewood Cliffs, N.J.,},
      year = {1966},
}