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Table of Contents
Introduction, the fields of play
The origins of baseball and soccer leagues
How soccer spread around the world when baseball didn't
Pay for play : the development of the baseball and soccer labor markets
Fans, franchises, and financial failure : why baseball clubs make money and soccer clubs don't
Watching the money : baseball and soccer broadcasting
Uncertain prospects : creating competitive balance
Crossing cultures and learning lessons : what Americans need to know about world soccer and the world needs to know about American baseball.
The origins of baseball and soccer leagues
How soccer spread around the world when baseball didn't
Pay for play : the development of the baseball and soccer labor markets
Fans, franchises, and financial failure : why baseball clubs make money and soccer clubs don't
Watching the money : baseball and soccer broadcasting
Uncertain prospects : creating competitive balance
Crossing cultures and learning lessons : what Americans need to know about world soccer and the world needs to know about American baseball.