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The uses of institutional culture : strengthening identification and building brand equity in higher education / J. Douglas Toma, Greg Dubrow, and Matthew Hartley.

Toma, J. Douglas.; Dubrow, Greg.; Hartley, Matthew.
2005
LB2342.8 .T65 2005 (Mapit)
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Title
The uses of institutional culture : strengthening identification and building brand equity in higher education / J. Douglas Toma, Greg Dubrow, and Matthew Hartley.
Author
Toma, J. Douglas.
ISBN
0787981249 (pbk.)
Published
Hoboken, NJ : Wiley Periodicals, Inc. ; San Francisco : Jossey-Bass, [2005]
Copyright
©2005
Language
English
Description
xiii, 105 pages ; 23 cm.
Call Number
LB2342.8 .T65 2005
Bibliography, etc. Note
Includes bibliographical references (p. 79-96) and indexes.
Added Author
Dubrow, Greg.
Hartley, Matthew.
Series
ASHE-ERIC higher education report ; v. 31, no.2.
Record Appears in
On-Campus Resources > Books
All Resources
Identification, equity, and culture
Using culture to strengthen institutional identification
Using culture to build brand equity
Understanding institutional culture
Institutional culture in substance and form
Using institutional culture to strengthen institutional identification and build brand equity.

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