The media handbook [electronic resource] : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
2003
HF5826.5 .K38 2003eb
Formats
| Format | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS |
Linked e-resources
Linked Resource
Details
Title
The media handbook [electronic resource] : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
Author
Edition
Second edition.
ISBN
1410607550 (electronic bk.)
Published
Mahwah, N.J. : Lawrence Erlbaum, 2003.
Language
English
Description
1 online resource (xix, 185 pages) : illustrations.
Call Number
HF5826.5 .K38 2003eb
Dewey Decimal Classification
659
Bibliography, etc. Note
Includes bibliographical references (p. 177-180) and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Series
LEA's communication series.
Available in Other Form
Linked Resources
Record Appears in