000291932 000__ 02338cam\a22003854a\4500 000291932 001__ 291932 000291932 005__ 20210513110548.0 000291932 006__ m\\\\\o\\d\\\\\\\\ 000291932 007__ cr\cnu---unuuu 000291932 008__ 050117s2005\\\\njua\\\\ob\\\\001\0\eng\d 000291932 020__ $$a0471704520 (electronic bk.) 000291932 035__ $$a(OCoLC)ocm57437774 000291932 040__ $$aN$T$$cN$T 000291932 049__ $$aISEA 000291932 05014 $$aHD60$$b.K67 2005eb 000291932 08204 $$a658.4/08$$222 000291932 1001_ $$aKotler, Philip. 000291932 24510 $$aCorporate social responsibility$$h[electronic resource] :$$bdoing the most good for your company and your cause /$$cPhilip Kotler and Nancy Lee. 000291932 260__ $$aHoboken, N.J. :$$bWiley,$$cc2005. 000291932 300__ $$a1 online resource (x, 307 p.) :$$bill. 000291932 504__ $$aIncludes bibliographical references (p. 277-295) and index. 000291932 5050_ $$aThe case for doing at least some good: perspectives from the past, present and future -- Corporate social initiatives: options for doing good -- Corporate cause promotions: increasing awareness and concern for social causes -- Cause-related marketing: making contributions to causes based on product sales -- Corporate social marketing: supporting behavior change campaigns -- Corporate philanthropy: making a direct contribution to a cause -- Community volunteering: employees volunteering their time and talents -- Socially responsible business practices: discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives: 10 recommendations. 000291932 506__ $$aAccess limited to authorized users. 000291932 588__ $$aDescription based on print version record. 000291932 650_0 $$aSocial responsibility of business. 000291932 650_0 $$aSocial marketing. 000291932 650_0 $$aCorporations$$xCharitable contributions. 000291932 650_0 $$aCorporate image. 000291932 655_7 $$aElectronic books.$$2lcsh 000291932 7001_ $$aLee, Nancy,$$d1932- 000291932 77608 $$iPrint version:$$aKotler, Philip.$$tCorporate social responsibility.$$dHoboken, N.J. : Wiley, c2005$$z0471476110$$w(DLC) 2004020375$$w(OCoLC)56387249 000291932 85280 $$bebk$$hEBSCOhost 000291932 85640 $$3EBSCOhost$$uhttps://univsouthin.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=125291$$zOnline Access 000291932 909CO $$ooai:library.usi.edu:291932$$pGLOBAL_SET 000291932 980__ $$aEBOOK 000291932 980__ $$aBIB 000291932 982__ $$aEbook 000291932 983__ $$aOnline 000291932 994__ $$a92$$bISE