Don't just relate-- advocate! : a blueprint for profit in the era of customer power / Glen Urban.
Urban, Glen L.
2005
HF5415.5 .U73 2005 (Mapit)
Available at General Collection

Items

Details

Title Don't just relate-- advocate! : a blueprint for profit in the era of customer power / Glen Urban.
Author Urban, Glen L.
ISBN 0131913611
Imprint Upper Saddle River, New Jersey : Wharton School Pub., c2005.
Language English
Description xvi, 234 p. : ill. ; 24 cm.
Call Number HF5415.5 .U73 2005
Dewey Decimal Classification 658.812
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access (to electronic version) restricted to authorized users.
Record Appears in On-Campus Resources > Books
All Resources
Now is the time to advocate for your customers
The Internet creates customer power
The balance of push and trust is shifting
Customer power is all around you
Theory A : the new paradigm
Where are you positioned on the trust dimensions?
Is advocacy for you?
Tools for advocacy
Questions and answers about customer advocacy
Moving to advocacy
The advocacy imperative.

Browse Subjects

Show more subjects...

Statistics

from
to
Export