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000292241 05000 $$aHF5415.5$$b.U73 2005
000292241 08204 $$a658.812
000292241 1001_ $$aUrban, Glen L.
000292241 24510 $$aDon't just relate-- advocate! :$$ba blueprint for profit in the era of customer power /$$cGlen Urban.
000292241 260__ $$aUpper Saddle River, New Jersey :$$bWharton School Pub.,$$cc2005.
000292241 300__ $$axvi, 234 p. :$$bill. ;$$c24 cm.
000292241 504__ $$aIncludes bibliographical references and index.
000292241 5050_ $$aNow is the time to advocate for your customers -- The Internet creates customer power -- The balance of push and trust is shifting -- Customer power is all around you -- Theory A : the new paradigm -- Where are you positioned on the trust dimensions? -- Is advocacy for you? -- Tools for advocacy -- Questions and answers about customer advocacy -- Moving to advocacy -- The advocacy imperative.
000292241 506__ $$aAccess (to electronic version) restricted to authorized users.
000292241 650_0 $$aCustomer relations.
000292241 650_0 $$aCorporations$$xPublic relations.
000292241 85200 $$bgen$$hHF5415.5$$i.U73$$i2005
000292241 909CO $$ooai:library.usi.edu:292241$$pGLOBAL_SET
000292241 980__ $$aBIB
000292241 980__ $$aBOOK