@article{292244, note = {"First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p.}, author = {Mikunda, Christian.}, url = {http://library.usi.edu/record/292244}, title = {Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience /}, publisher = {Kogan Page,}, recid = {292244}, pages = {xviii, 221 p. , [16] p. of plates :}, address = {London ;}, year = {2004}, }