@article{292245,
      author = {Bullock, August.},
      url = {http://library.usi.edu/record/292245},
      title = {The secret sales pitch : an overview of subliminal  advertising /},
      publisher = {Norwich Publishers,},
      recid = {292245},
      pages = {272 p. :},
      address = {San Jose, CA :},
      year = {2004},
}