Fashion brands : branding style from Armani to Zara / Mark Tungate.
Tungate, Mark, 1967-
2005
HD9940.A2 T86 2005 (Mapit)
Available at General Collection

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Title Fashion brands : branding style from Armani to Zara / Mark Tungate.
Author Tungate, Mark, 1967-
ISBN 0749442999
Publication Details London ; Sterling, VA : Kogan Page, 2005.
Language English
Description ix, 243 p., [16] p. of plates : col. ill. ; 24 cm.
Call Number HD9940.A2 T86 2005
Dewey Decimal Classification 687/.068/8
Bibliography, etc. Note Includes bibliographical references (p. [231]-232) and index.
Linked Resources Table of contents
Record Appears in On-Campus Resources > Books
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A history of seduction
Fashioning an identity
When haute couture meets High Street
The designer as brand
The store is the star
Anatomy of a trend
The image-makers
They shoot dresses, don't they?
This year's model
Celebrity sells
Press to impress
The collections
Accessorize all areas
Retro brands retooled
Targeted male
Urban athletes
Virtually dressed
Brave new market
The faking game
Behind the seams
Style goes back to the future.

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