@article{292325,
      author = {Stafford, Marla R., and Faber, Ronald J.,},
      url = {http://library.usi.edu/record/292325},
      title = {Advertising, promotion, and new media /},
      publisher = {M.E. Sharpe,},
      recid = {292325},
      pages = {xii, 380 p. :},
      address = {Armonk, NY. :},
      year = {2005},
}