Strategic copywriting : how to create effective advertising / Edd Applegate.
2005
HF5825 .A66 2005 (Mapit)
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Details
Title
Strategic copywriting : how to create effective advertising / Edd Applegate.
Author
Applegate, Edd.
ISBN
074253068X (pbk. : alk. paper)
0742530671 (alk. paper)
0742530671 (alk. paper)
Publication Details
Lanham, Md. : Rowman & Littlefield, c2005.
Language
English
Description
xx, 253 p. : ill. ; 24 cm.
Call Number
HF5825 .A66 2005
Dewey Decimal Classification
659.1
Bibliography, etc. Note
Includes bibliographical references (p. [237]-242) and index.
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Table of contents
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