TY - BOOK T1 - The advertising business :operations, creativity, media planning, integrated communications / DA - c1999. CY - Thousand Oaks, Calif. : AU - Jones, John Philip. CN - HF5813.U6 CN - HF5813.U6 PB - Sage Publications, PP - Thousand Oaks, Calif. : PY - c1999. ID - 292329 KW - Advertising KW - Advertising. SN - 0761912398 (pbk. : alk. paper) SN - 076191238X (alk. paper) TI - The advertising business :operations, creativity, media planning, integrated communications / ER -