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Table of Contents
1. Cinema and wireless in turn of the century popular imagination
2. Wireless nation : defining radio as a domestic technology
3. The amateur, the housewife, and the salesroom floor : promoting post-war US television
4. US television abroad 1960/1990 : market power and national introspection
5. 'Mission number one is to kill TV' : remaking the domestic television apparatus in the 1990s
6. Weather porn and the battle for eyeballs : the transition to digital broadcasting in the USA and the UK
7. Redefining the home screen : the case of the digital video recorder
8. Marketers strike back : virtual advertising
9. How God watches television : early responses to digital television
10. High tech in a falling market : interactivity and advertising form in contemporary US television
11. 'Too easy, too cheap and too fast to control' : intellectual property battles in digital television.
2. Wireless nation : defining radio as a domestic technology
3. The amateur, the housewife, and the salesroom floor : promoting post-war US television
4. US television abroad 1960/1990 : market power and national introspection
5. 'Mission number one is to kill TV' : remaking the domestic television apparatus in the 1990s
6. Weather porn and the battle for eyeballs : the transition to digital broadcasting in the USA and the UK
7. Redefining the home screen : the case of the digital video recorder
8. Marketers strike back : virtual advertising
9. How God watches television : early responses to digital television
10. High tech in a falling market : interactivity and advertising form in contemporary US television
11. 'Too easy, too cheap and too fast to control' : intellectual property battles in digital television.