@article{292365,
      author = {Rice, Ronald E. and Atkin, Charles K.},
      url = {http://library.usi.edu/record/292365},
      title = {Public communication campaigns /},
      publisher = {Sage Publications,},
      recid = {292365},
      pages = {xi, 428 p. :},
      address = {Thousand Oaks, Calif. :},
      year = {2001},
}