TY  - BOOK
AU  - Rice, Ronald E.
AU  - Atkin, Charles K.
CN  - HM1226
CN  - HM1226
CY  - Thousand Oaks, Calif. :
DA  - c2001.
ET  - 3rd ed.
ID  - 292365
KW  - Publicity.
KW  - Public relations.
KW  - Advocacy advertising.
PB  - Sage Publications,
PP  - Thousand Oaks, Calif. :
PY  - c2001.
SN  - 0761922067 (pbk.)
SN  - 0761922059
T1  - Public communication campaigns /
TI  - Public communication campaigns /
ER  -