TY - BOOK T1 - Public communication campaigns / DA - c2001. CY - Thousand Oaks, Calif. : AU - Rice, Ronald E. AU - Atkin, Charles K. ET - 3rd ed. CN - HM1226 CN - HM1226 PB - Sage Publications, PP - Thousand Oaks, Calif. : PY - c2001. ID - 292365 KW - Publicity. KW - Public relations. KW - Advocacy advertising. SN - 0761922067 (pbk.) SN - 0761922059 TI - Public communication campaigns / ER -