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000292365 010__ $$a   00011070
000292365 015__ $$aGBA1-28985
000292365 019__ $$a46985477
000292365 020__ $$a0761922067 (pbk.)
000292365 020__ $$a0761922059
000292365 035__ $$a(OCoLC)ocm44868860
000292365 035__ $$a292365
000292365 040__ $$aDLC$$cDLC$$dC#P$$dWEA$$dUKM$$dMUQ$$dOCLCQ$$dISE
000292365 049__ $$aISEA
000292365 05000 $$aHM1226$$b.P83 2000
000292365 08200 $$a659$$221
000292365 24500 $$aPublic communication campaigns /$$cRonald E. Rice, Charles K. Atkin, editors.
000292365 250__ $$a3rd ed.
000292365 260__ $$aThousand Oaks, Calif. :$$bSage Publications,$$cc2001.
000292365 300__ $$axi, 428 p. :$$bill. ;$$c24 cm.
000292365 504__ $$aIncludes bibliographical references and index.
000292365 50500 $$tPublic communication campaigns : the American experience /$$rWilliam J. Paisley --$$tInput and output variables currently promising for constructing persuasive communications /$$rWilliam J. McGuire --$$tTheory and principles of media health campaigns /$$rCharles K. Atkin --$$tSense-making methodology : communicating communicatively with campaign audiences /$$rBrenda Dervin and Micheline Frenette --$$tCreating fear in a risky world : generating effective health risk messages /$$rMichael T. Stephenson and Kim Witte --$$tEvaluating communication campaigns /$$rThomas W. Valente --$$tFormative evaluation research in campaign design /$$rCharles K. Atkin and Vicki S. Freimuth --$$tSystems-based evaluation planning model for health communication campaigns in developing countries /$$rRonald E. Rice and Dennis R. Foote --$$tCommunication campaign effectiveness : critical distinctions /$$rCharles T. Salmon and Lisa Murray-Johnson --$$tHow effective are mediated health campaigns? /$$rLeslie B. Snyder --$$tStanford community studies : campaigns to reduce cardiovascular disease /$$rJune A. Flora --$$tUsing theory to select messages in antidrug media campaigns : reasoned action and media priming /$$rJoseph N. Cappella ... [et al.] --$$tPublic relations as communication campaign /$$rDavid M. Dozier, Larissa A. Grunig, and James E. Grunig.
000292365 50500 $$tStrategic communication for international health programs /$$rPhyllis Tilson Piotrow and D. Lawrence Kincaid --$$tSinging the (VD) blues /$$rBradley S. Greenberg and Walter Gantz --$$tMcGruff crime prevention campaign /$$rGarrett J. O'Keefe and Kathaleen Reid-Martinez --$$tSmokey Bear /$$rRonald E. Rice --$$tLittering : when every litter bit hurts /$$rRobert B. Cialdini --$$tStrategic extension campaigns on rat control in Bangladesh /$$rRonny Adhikarya --$$tMass campaigns in the People's Republic of China during the Mao era /$$rAlan P.L. Liu --$$tDesignated driver campaign /$$rJay A. Winsten and William DeJong --$$tRU SURE? Using communication theory to reduce dangerous drinking on a college campus /$$rLinda C. Lederman ... [et al.] --$$tSensation seeking in antidrug campaign and message design /$$rPhilip Palmgreen, Lewis Donohew, and Nancy Grant Harrington --$$tCumulative community response to AIDS in San Francisco /$$rJames W. Dearing --$$tAmerica's sacred cow /$$rMatilda Butler --$$tNazi antitobacco campaign /$$rRobert Proctor --$$tCommunity partnership strategies in health campaigns /$$rNeil Bracht --$$tEntertainment-education strategy in communication campaigns /$$rArvind Singhal and Everett M. Rogers --$$tWeb-based smoking cessation and prevention program for children aged 12 to 15 /$$rDavid B. Buller ... [et al.] --$$tUsing interactive media in communication campaigns for children and adolescents /$$rDebra A. Lieberman --$$tPutting policy into health communication : the role of media advocacy /$$rLawrence Wallack and Lori Dorfman.
000292365 650_0 $$aPublicity.
000292365 650_0 $$aPublic relations.
000292365 650_0 $$aAdvocacy advertising.
000292365 7001_ $$aRice, Ronald E.
000292365 7001_ $$aAtkin, Charles K.
000292365 85200 $$bgen$$hHM1226$$i.P83$$i2000
000292365 909CO $$ooai:library.usi.edu:292365$$pGLOBAL_SET
000292365 980__ $$aBIB
000292365 980__ $$aBOOK