@article{292432,
      recid = {292432},
      author = {Tellis, Gerard J.,},
      title = {Effective advertising : understanding when, how, and why  advertising works /},
      publisher = {Sage Publications,},
      address = {Thousand Oaks, Calif. :},
      pages = {203 p. :},
      year = {2004},
      url = {http://library.usi.edu/record/292432},
}