TY  - BOOK
AU  - Tellis, Gerard J.,
CN  - HF5823
CN  - HF5823
CY  - Thousand Oaks, Calif. :
DA  - c2004.
ID  - 292432
KW  - Advertising.
KW  - Consumers
LK  - http://www.loc.gov/catdir/toc/ecip046/2003016016.html
PB  - Sage Publications,
PP  - Thousand Oaks, Calif. :
PY  - c2004.
SN  - 0761922539 (pbk.)
SN  - 0761922520
T1  - Effective advertising :understanding when, how, and why advertising works /
TI  - Effective advertising :understanding when, how, and why advertising works /
UR  - http://www.loc.gov/catdir/toc/ecip046/2003016016.html
ER  -