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000293069 050_4 $$aHF5415.153$$b.V64 2005
000293069 08204 $$a658.575$$222
000293069 1001_ $$aVogel, Craig M.
000293069 24514 $$aThe design of things to come :$$bhow ordinary people create extraordinary products /$$cCraig M. Vogel, Jonathan Cagan, Peter Boatwright.
000293069 260__ $$aUpper Saddle River, N.J. :$$bWharton School Pub.,$$cc2005.
000293069 300__ $$axxx, 237 p. :$$bill., ports. ;$$c24 cm.
000293069 500__ $$aAccess (to electronic version) restricted to authorized users.
000293069 504__ $$aIncludes bibliographical references and index.
000293069 5050_ $$aThe new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today's trends for tomorrow's innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity.
000293069 650_0 $$aNew products.
000293069 650_0 $$aProduct management.
000293069 7001_ $$aCagan, Jonathan,$$d1961-
000293069 7001_ $$aBoatwright, Peter.
000293069 85200 $$bgen$$hHF5415.153$$i.V64$$i2005
000293069 909CO $$ooai:library.usi.edu:293069$$pGLOBAL_SET
000293069 980__ $$aBIB
000293069 980__ $$aBOOK