@article{293104,
      author = {Keiningham, Timothy L.},
      url = {http://library.usi.edu/record/293104},
      title = {Loyalty myths : hyped strategies that will put you out of  business--and proven tactics that really work /},
      publisher = {John Wiley & Sons,},
      recid = {293104},
      pages = {xvii, 254 p. :},
      address = {Hoboken, N.J. :},
      year = {2005},
}