TY  - BOOK
T1  - Loyalty myths :hyped strategies that will put you out of business--and proven tactics that really work /
DA  - c2005.
CY  - Hoboken, N.J. :
AU  - Keiningham, Timothy L.
CN  - HF5415.525
CN  - HF5415.525
PB  - John Wiley & Sons,
PP  - Hoboken, N.J. :
PY  - c2005.
ID  - 293104
KW  - Customer loyalty.
SN  - 0471743151
TI  - Loyalty myths :hyped strategies that will put you out of business--and proven tactics that really work /
ER  -