000293104 000__ 01291cam\a22002774a\45\0 000293104 001__ 293104 000293104 005__ 20210513110744.0 000293104 008__ 050308s2005\\\\njua\\\\\b\\\\001\0\eng\\ 000293104 010__ $$a 2005006850 000293104 020__ $$a0471743151 000293104 0243_ $$a9780471743156 000293104 035__ $$a(OCoLC)ocm58451820 000293104 035__ $$a293104 000293104 040__ $$aDLC$$cDLC$$dBAKER$$dC#P$$dISE 000293104 042__ $$apcc 000293104 049__ $$aISEA 000293104 05000 $$aHF5415.525$$b.L695 2005 000293104 08200 $$a658.8/343$$222 000293104 24500 $$aLoyalty myths :$$bhyped strategies that will put you out of business--and proven tactics that really work /$$cTimothy L. Keiningham ... [et al.]. 000293104 260__ $$aHoboken, N.J. :$$bJohn Wiley & Sons,$$cc2005. 000293104 300__ $$axvii, 254 p. :$$bill. ;$$c24 cm. 000293104 504__ $$aIncludes bibliographical references (p. 233-248) and index. 000293104 5050_ $$aLoyalty myths that subvert company goals -- Loyalty myths contaminating company management practices -- Loyalty myths about customers: their needs, behaviors, and referrals -- Loyalty myths concerning loyalty programs -- Loyalty myths about loyalty, share of business, and profitability -- Loyalty myths regarding employees -- The foundations of customer loyalty -- The right way to manage for customer loyalty. 000293104 650_0 $$aCustomer loyalty. 000293104 7001_ $$aKeiningham, Timothy L. 000293104 85200 $$bgen$$hHF5415.525$$i.L695$$i2005 000293104 909CO $$ooai:library.usi.edu:293104$$pGLOBAL_SET 000293104 980__ $$aBIB 000293104 980__ $$aBOOK 000293104 994__ $$aC0$$bISE