@article{293504,
      note = {Includes index.},
      author = {Mahajan, Vijay. and Banga, Kamini. and Gunther, Robert  E.,},
      url = {http://library.usi.edu/record/293504},
      title = {The 86 percent solution : how to succeed in the biggest  market opportunity of the next 50 years /},
      publisher = {Wharton School Publishing,},
      recid = {293504},
      pages = {xxvii, 224 p. :},
      address = {Upper Saddle River, N.J. :},
      year = {2006},
}