TY - BOOK T1 - The 86 percent solution :how to succeed in the biggest market opportunity of the next 50 years / DA - c2006. CY - Upper Saddle River, N.J. : AU - Mahajan, Vijay. AU - Banga, Kamini. AU - Gunther, Robert E., CN - HF1416.6.D44 CN - HF1416.6.D44 PB - Wharton School Publishing, PP - Upper Saddle River, N.J. : PY - c2006. N1 - Includes index. ID - 293504 KW - Export marketing KW - International business enterprises SN - 0131489070 TI - The 86 percent solution :how to succeed in the biggest market opportunity of the next 50 years / ER -