@article{293585,
      author = {Rovell, Darren,},
      url = {http://library.usi.edu/record/293585},
      title = {First in thirst : how Gatorade turned the science of sweat  into a cultural phenomenon /},
      publisher = {American Management Association,},
      recid = {293585},
      pages = {x, 243 p. :},
      address = {New York, NY :},
      year = {2006},
}