The masters of enterprise [sound recording] : American business history and the people who made it / H.W. Brands.
Brands, H. W.
2003
HC102.5.A2 B73 2003 (Mapit)
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Title The masters of enterprise [sound recording] : American business history and the people who made it / H.W. Brands.
Author Brands, H. W.
ISBN 1402574436
1402574444 (text)
Imprint Prince Frederick, MD : Recorded Books, p2003.
Language English
Description 7 sound discs : digital ; 4 3/4 in. + 1 course guide (80 p. : ill. (some col.), ports. ; 22 cm.)
Call Number HC102.5.A2 B73 2003
Dewey Decimal Classification 338.092/273
Distributor No. UC033 Recorded Books
Summary Examines the lives and careers of successful men and women who seized the oppotunities offered by the American economy.
Note "14 lectures"--Container.
At head of container title: Recorded Books presents.
Compact disc.
Lectures delivered by Professor H.W. Brands, Texas A & M University.
Bibliography, etc. Note Course guide includes bibliographical references.
Series Modern scholar.
Record Appears in On-Campus Resources > CDs
All Resources
Lecture 1. The business of America
Lecture 2. John Jacob Astor: from furs to real estate
Lecture 3. Cyrus McCormick: the business of agriculture
Lecture 4. Cornelius Vanderbilt and Jay Gould: speculating on America
Lecture 5. Andrew Carnegie and John D. Rockefeller: an obsession for efficiency
Lecture 6. J.P. Morgan: the triumph of the money man
Lecture 7. Henry Ford and Alfred P. Sloan: capturing the dream
Lecture 8. Walt Disney: the business of fantasy
Lecture 9. Robert Woodruff: as American as Coke
Lecture 10. Ray Kroc: the industrialization of eating
Lecture 11. Sam Walton: will the real Uncle Sam please stand up?
Lecture 12. Mary Kay Ash: what do women want?
Lecture 13. Andrew Grove and Bill Gates: Intel (and Microsoft) inside
Lecture 14. The past and future of American business.

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