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I. Introduction : reflections on the research process
1. Research in social psychology as a leap of faith / Elliot Aronson
2. On baseball and failure / Elliot Aronson
II. Conformity and obedience
3. Opinions and social pressure / Solomon E. Asch
4. Behavioral study of obedience / Stanley Milgram
5. "From Jerusalem to Jericho" : a study of situational and dispositional variables in helping behavior / John M. Darley, C. Daniel Batson
6. A focus theory of normative conduct : recycling the concept of norms to reduce littering in public places / Robert B. Cialdini, Raymond R. Reno, Carl A. Kallgren
7. Making sense of the nonsensical : an analysis of Jonestown / Neal Osherow
III. Mass communication, propaganda, and persuasion
8. Effects of varying the recommendations in a fear-arousing communication / James M. Dobbs Jr., Howard Leventhal
9. Attribution versus persuasion as a means for modifying behavior / Richard L. Miller, Philip Brickman, Diana Bolen
10. The impact of mass media violence on U.S. homicides / David P. Philips
IV. Social cognition
11. Contract effects and judgments of physical attractiveness : when beauty becomes a social problem / Douglas T. Kenrick, Sara E. Gutierres
12. The effect of attitude on the recall of personal histories / Michael Ross, Cathy McFarland, Garth J.O. Fletcher
13. Attitude accessibility as a moderator of the attitude-perception and attitude-behavior relations : an investigation of the 1984 presidential election / Russell H. Fazio, Carol J. Williams
14. Videotape and the attribution process : reversing actors' and observers' points of view / Michael D. Storms
15. Strangers to ourselves : discovering the adaptive unconscious / Timothy D. Wilson
V. Self-justification
16. Dissonance, hypocrisy, and the self-concept / Elliot Aronson
17. Compliance without pressure : the foot-in-the-door technique / Jonathan L. Freedman, Scott C. Fraser
18. Reducing weight by reducing dissonance : the role of effort justification in inducing weight loss / Danny Axsom, Joel Cooper
19. Dishonest behavior as a function of differential levels of induces self-esteem / Elliot Aronson, David R. Mettee
20. Using cognitive dissonance to encourage water conservation / Chris Dickerson ... [et al.]
21. Self-theories of intelligence / Carol S. Dweck
VI. Human aggression
22. The effects of observing violence / Leonard Berkowitz
23. The facilitation of aggression by aggression : evidence against the catharsis hypothesis/ Russell G. Green, David Stonner, Gary L. Shope
24. Peacetime casualties : the effects of war on the violent behavior of noncombatants / Dane Archer, Rosemary Gartner
25. Deindividuation and anger-mediates interracial aggression : unmasking regressive racism / Ronald W. Rogers, Steven Prentice-Dunn
26. Predictors of naturalistic sexual aggression / Neil M. Malamuth
VII. Prejudice
27. The nonverbal mediation of self-fulfilling prophecies in interracial interaction / Carl O. Word, Mark P. Zanna, Joel Cooper
28. The effect of stereotype threat on the standardized test performance of college students
Joshua Aronson ... [et al.]
29. Experiments in group conflict / Muzafer Sherif
30. Jigsaw groups and the desegregated classroom : in pursuit of common goals / Elliot Aronson, Diana Bridgeman
31. Branch Rickey, Jackie Robinson, and the social psychology of affirmative action / Anthony R. Pratkanis, Marlene E. Turner
VIII. Liking, loving and interpersonal sensitivity
32. "Playing hard to get" : understanding and elusive phenomenon / Elaine Walster (Hatfield) ... [et al.]
33. The search for a romantic partner : the effects of self-esteem and physical attractiveness on romantic behavior / Sara B. Kiesler, Roberta L. Baral
34. Social perception and interpersonal behavior : on the self-fulfilling nature of social stereotypes / Mark Snyder, Elizabeth Decker Tanke, Ellen Berscheid
35. Some evidence for heightened sexual attraction under conditions of high anxiety / Donald G. Dutton, Arthur P. Aron
36. Keeping track of needs and inputs of friends and strangers / Margaret Clark, Judson R. Mills, David M. Corcoran.
1. Research in social psychology as a leap of faith / Elliot Aronson
2. On baseball and failure / Elliot Aronson
II. Conformity and obedience
3. Opinions and social pressure / Solomon E. Asch
4. Behavioral study of obedience / Stanley Milgram
5. "From Jerusalem to Jericho" : a study of situational and dispositional variables in helping behavior / John M. Darley, C. Daniel Batson
6. A focus theory of normative conduct : recycling the concept of norms to reduce littering in public places / Robert B. Cialdini, Raymond R. Reno, Carl A. Kallgren
7. Making sense of the nonsensical : an analysis of Jonestown / Neal Osherow
III. Mass communication, propaganda, and persuasion
8. Effects of varying the recommendations in a fear-arousing communication / James M. Dobbs Jr., Howard Leventhal
9. Attribution versus persuasion as a means for modifying behavior / Richard L. Miller, Philip Brickman, Diana Bolen
10. The impact of mass media violence on U.S. homicides / David P. Philips
IV. Social cognition
11. Contract effects and judgments of physical attractiveness : when beauty becomes a social problem / Douglas T. Kenrick, Sara E. Gutierres
12. The effect of attitude on the recall of personal histories / Michael Ross, Cathy McFarland, Garth J.O. Fletcher
13. Attitude accessibility as a moderator of the attitude-perception and attitude-behavior relations : an investigation of the 1984 presidential election / Russell H. Fazio, Carol J. Williams
14. Videotape and the attribution process : reversing actors' and observers' points of view / Michael D. Storms
15. Strangers to ourselves : discovering the adaptive unconscious / Timothy D. Wilson
V. Self-justification
16. Dissonance, hypocrisy, and the self-concept / Elliot Aronson
17. Compliance without pressure : the foot-in-the-door technique / Jonathan L. Freedman, Scott C. Fraser
18. Reducing weight by reducing dissonance : the role of effort justification in inducing weight loss / Danny Axsom, Joel Cooper
19. Dishonest behavior as a function of differential levels of induces self-esteem / Elliot Aronson, David R. Mettee
20. Using cognitive dissonance to encourage water conservation / Chris Dickerson ... [et al.]
21. Self-theories of intelligence / Carol S. Dweck
VI. Human aggression
22. The effects of observing violence / Leonard Berkowitz
23. The facilitation of aggression by aggression : evidence against the catharsis hypothesis/ Russell G. Green, David Stonner, Gary L. Shope
24. Peacetime casualties : the effects of war on the violent behavior of noncombatants / Dane Archer, Rosemary Gartner
25. Deindividuation and anger-mediates interracial aggression : unmasking regressive racism / Ronald W. Rogers, Steven Prentice-Dunn
26. Predictors of naturalistic sexual aggression / Neil M. Malamuth
VII. Prejudice
27. The nonverbal mediation of self-fulfilling prophecies in interracial interaction / Carl O. Word, Mark P. Zanna, Joel Cooper
28. The effect of stereotype threat on the standardized test performance of college students
Joshua Aronson ... [et al.]
29. Experiments in group conflict / Muzafer Sherif
30. Jigsaw groups and the desegregated classroom : in pursuit of common goals / Elliot Aronson, Diana Bridgeman
31. Branch Rickey, Jackie Robinson, and the social psychology of affirmative action / Anthony R. Pratkanis, Marlene E. Turner
VIII. Liking, loving and interpersonal sensitivity
32. "Playing hard to get" : understanding and elusive phenomenon / Elaine Walster (Hatfield) ... [et al.]
33. The search for a romantic partner : the effects of self-esteem and physical attractiveness on romantic behavior / Sara B. Kiesler, Roberta L. Baral
34. Social perception and interpersonal behavior : on the self-fulfilling nature of social stereotypes / Mark Snyder, Elizabeth Decker Tanke, Ellen Berscheid
35. Some evidence for heightened sexual attraction under conditions of high anxiety / Donald G. Dutton, Arthur P. Aron
36. Keeping track of needs and inputs of friends and strangers / Margaret Clark, Judson R. Mills, David M. Corcoran.